But don’t be too quick to blame Microsoft, etc. ‘cos this is nothing new. A couple of hundred years ago aristocrats would send illustrations of their coats of arms over to China to have them painted on china in order to produce the sort of dinner service that any self respecting stately home should possess. One nobleman decided to save a penny or two and instead of sending a colour illustration sent a black and white illustration with the colours indicated via labels, in English. You can guess the rest.